Subliminal Colour Branding & Website Design: How Your Colours Affect Branding [Infographic]

Are you putting together a website design plan? Before you dive into the structure and navigation, take a moment to consider colour. It plays a more vital role. Colour is one of the first aspects that visitors notice when they land on your site. It can instantly determine their perception of your brand.

Different colours evoke various emotions, associations and reactions. Warm tones like orange and red can convey urgency or passion, while cooler shades like blue and green often suggest calmness, trust or harmony. When used thoughtfully, colour becomes a powerful storytelling tool that reinforces brand personality and drives engagement.

To help you understand the psychology behind colour in branding and web design, Iconic Fox has created a visually rich infographic filled with insights. Whether you are working on a new layout or refreshing your brand, their guide is an excellent starting point. It breaks down how colour choices can impact user behaviour, brand perception and even conversion rates.

If you’re aiming to create a website that connects on an emotional level, colour can be your secret weapon. Check out Iconic Fox’s guide: ‘Colour in branding’ infographic.

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