5 Ways to Generate Traffic, Leads, and Sales from Social Media
A common misconception about social media is that they don’t attract quality visitors. But guess what, social media has a 100% higher lead-to-close rate in comparison to outbound marketing. And companies that employ lead generation strategies on social media manage to obtain spectacular results throughout the funnel — building brand awareness and generating conversions, boosting sales productivity and creating a sense of community for followers.
Let’s take a look at some of the best ways to start filling the sales funnel for your team:
1. Share Links to Gated Content
As the name suggests, gated content is content hidden behind a virtual gate.
It’s estimated that as much as 80% of B2B content marketing resources are gated. Gates are a powerful tool for lead generation, which is why they are a content marketing staple. Here’s how marketers leverage them: they provide prospects with valuable information in exchange for their name, email address, industry and other contact information.
So, when using social media to generate leads and sales, share link to a landing page where readers will have to provide their personal information in order to access to the content. This will allow you to target specific audiences effectively.
Sharing industry-relevant gated content to social media skyrockets engagement, magnetizes your leads and turns them into customers.
2. Host A Webinar or Live Video
Webinars and live videos are a great way to increase traffic and find leads, which is one of the major reasons why they are gaining immense popularity.
According to the Content Marketing Institute, over 60% of marketers now use webinars and live videos as part of their content marketing strategies. Those who know the right way to go about them can enormously benefit from them and even host them on a daily basis.
For instance, if you’re a motivational speaker , you may conduct a live video session and share success-boosting motivation tips.
It is also important that you already have a small audience established before doing a webinar, so you’re not talking to ghosts. Also, make sure to announce your webinar through email in advance and send them a reminder on the day of the webinar.
3. Run Contests
Social media contests are a wonderful way to bring life to your page and get your followers engaging with your content. Social media competitions and giveaways can help drive traffic and leads in a number of ways. You can grow your following by asking people to like or follow you as a way of gaining entry. You can also gain entries to a giveaway or contest by requesting people sign up and enter their name and email address as a form of entry, which in turn helps you understand your audience better.
Now that you know why running contests is effective for generating leads and sales, let’s learn how to do it the right way.
The first thing you need to make sure is that the prize up for grabs is valuable enough that people will actually want to enter the contest. The second thing you need to ensure is that the giveaway is not generically valuable but valuable to specific people – people with the highest potential to become your customers. Following these criteria will help you attract qualified leads instead of just random people with no interest in your brand.
4. Share Blogs Posts Targeting Long-Tail Keywords
Long-tail keywords are more specific keyword phrases or niche keywords within your industry that visitors are more likely to use when they are closer to a point-of-purchase.
While they don’t have that high of a search volume, you can attract more traffic from long-tail keywords by integrating them in blogs because they are less competitive. Plus, the leads generated by them will be more focused, more committed, and more desirous of your services.
If your company sells boots, you would want to use more specific terms to generate sales. For instance, use “men’s waterproof hiking boots” rather than simply using “boots” as a keyword.
Sharing your blog posts properly will help deliver a steady stream of visitors to your blog, thus driving more traffic.
5. Create A Poll/Quiz
Rather than wondering or assuming what your audience cares about, just ask them straight away with a poll or a quiz!
Polls and quizzes offer people a unique way to express their opinions, which fortunately provides you with a great deal of knowledge of your audience’s preferences. Polls and quizzes also prove to be extremely useful when it comes to knowing customers’ pain points, receiving feedback on how do they find your product, and what they expect to see on your roadmap. You may even tempt them with incentives to increase the response rate.
Take, for example, Z Gallerie’s quiz on interior design preferences. The quiz was gated and it allowed the company to follow-up with the quiz taker and recommend them specific products based upon their personal style preferences. This is a great way to turn poll or quiz takers into leads.
Loius Martin is a senior Creative Marketing Manager at Invictus Studio. Along with managing his duties, Loius takes care of the digital aspects of BirdofParadise. He also shares his knowledge in guest blogs for several websites.